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Metsä Tissue chooses Goole, East Riding of Yorkshire for planned landmark UK investment

Leading Finnish tissue paper manufacturer Metsä Tissue, part of Metsä Group, to create 400+ direct jobs over the next decade through planned investment totalling several hundreds of millions of pounds.

  • Goole chosen as site for Metsä Tissue’s planned investment in new tissue paper mill, increasing the UK’s self-sufficiency by more than 30% in the production of essential tissue products.
  • Planned investment worth several hundreds of millions of pounds will create 400+ new local jobs with thousands of indirect jobs generated across the supply chain.
  • New mill to boast largest tissue production capacity in the UK and latest in sustainable production technology.
  • The plan consists of 240,000 tons of tissue paper production capacity, built in several phases during the upcoming decade.

MetsaTissue_816_Web02Metsä Tissue today announces that it has chosen Goole, East Riding of Yorkshire as the site for its planned new state-of-the-art tissue paper mill in the UK. This landmark investment of several hundreds of millions of pounds will deliver the largest tissue mill in the UK and significantly reduce the quantity of tissue products that are currently imported into the UK and Ireland each year. The new mill will create 400+ jobs at the facility, as well as thousands more across the supply chain and the local economy.

Up to 45% of tissue products are currently imported into the UK and Ireland. Metsä Tissue aims to replace almost half of the imported products with local British production, using fresh fibre pulp as the main raw material from sustainably-managed forests in the Nordics. Reducing the reliance on imports will have a positive impact on the UK’s productivity, carbon footprint and self-sufficiency for essential tissue products.

The Goole facility will use cutting-edge sustainable production technologies to deliver an efficient and modern facility with world class environmental performance. Metsä Tissue’s activity is rooted in sustainability, with a target for all products to be manufactured from fully fossil-fuel-free raw materials by 2030 as the company strives to achieve a net zero society.

Subject to planning and environmental permits and a final investment decision, the site will occupy an area of around 200 acres and will have the capacity to produce 240,000 tons of tissue paper, built in several phases over the next decade, serving both the professional and consumer markets – a level of production unrivalled in the UK. The planned facility would be the first major investment in the proposed Goole tax site within the Humber Freeport, which aims to accelerate inward investment in the Humber region.

*Added a quote from the Prime Minister of the United Kingdom Rishi Sunak at 11:50 EET, “Metsä Tissue’s investment is good for Yorkshire, good for our economy and good for sustainability. This announcement is another example of the UK being the first choice for European investment and delivers on my commitment to grow the economy, creating better-paid jobs and opportunity right across the country.”

Invitation to public event
As part of Metsä Tissue’s plans to get to know the community in which it plans to invest, Metsä Tissue CEO Esa Kaikkonen will host open-for-all public events on Thursday 2nd November at 3pm and 6pm in the RaisE Building, Tom Pudding Way, Goole DN14 6BS. Joining Esa Kaikkonen, will be Technical Director Alan Jeffery and SVP, UK & Ireland Mika Paljakka.

The event will be available to view on Metsä Tissue’s website at: and on YouTube on Metsä Group’s profile:, soon after the event.